I got to see a sneak preview of the new transformers movie last night, and it transformed my dreams into a weird kaleidoscope of military landscapes. The movie itself was great! It was funnier than expected, and there were some not-so-subtle references to the cartoon that we all watched growing up. I especially liked seeing John Turturro again (he’s always great), and the cameo by Bernie Mac was fun too.

Of note is how I got the tickets for this one. They’re getting more technological in how they deliver these. For years now they’ve had you print out emails if you “win” tickets to a preview (usually from a newspaper or radio). The printouts really mean nothing, because they’re just trying to fill the seats, they don’t actually care if you won when you get to the theater. (Although, come to think of it, they’ll occasionally cross-reference with a printout of some kind.) Anyway, it’s not like they check the email’s headers or anything, and you can usually just forward your “winning” email to people and they can come too.

For this one I had to text someone. I got an automated response with another thing to text to the same number. Then they texted me back a second time letting me know they’d be picking winners the day before the preview. When tuesday came around, I got a text letting me know I’d won, and that I should show the text at the door to get in. Sure enough, they weren’t checking a list or anything, you just had to show them the text on your phone, and they let you in. They should have had more “winners” though, because the house was only about half full. This seems like an odd movie to have had so few people turn out for the preview.

Tonight is another preview for the new Harry Potter movie. Tickets for that one can be found on myspace.

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